Results are in:
When it Comes to Skin Health, Teens Hear but Don’t Listen.
Contemporary Cosmetic Surgery is proud to be located in Beachwood, OH.
Dr. Michelow has a strong commitment to this forward looking city and has been a long-time member of Beachwood’s Chamber of Commerce. Therefore our office was excited to mentor the Beachwood High School Senior’s marketing class in a unique project.
As a well-regarded cosmetic and reconstructive plastic surgeon, Dr. Michelow has removed and reconstructed many skin cancers ranging from basal cell carcinoma to deadly melanomas. He is convinced that to ensure that you have healthy skin that will last a lifetime, skincare must begin early.
Teenagers must be made aware of the dangers of smoking, tanning booths and sunburn.
As a sponsor of Mrs. Jean’s Getz’s marketing class, Contemporary Cosmetic Surgery’s staff learned how teens think about their skin. The marketing class conducted focus groups with 55 teenagers ranging in age from 14 to 18 years old.
The findings:
Although teens hear the message that tanning can be dangerous to their skin, can lead to skin cancer and early aging later in life, they are not listening.
The majority of teens continued to visit tanning booths and to use sunscreen only on vacation.
In addition to conducting focus groups, the high schooler’s secondary research revealed that
They offered an outstanding marketing campaign with a slogan – “Bold, Healthy Skin for Life.”
The class will be presenting their project to the Beachwood School Board, on April 11, 2011.
Contact Contemporary Cosmetic Surgery: Office 216-595-6800
