Community Support

Collaboration with Beachwood, High School Senior Marketing Class.

Results are in:
When it Comes to Skin Health, Teens Hear but Don’t Listen.

Contemporary Cosmetic Surgery is proud to be located in Beachwood, OH.

Dr. Michelow has a strong commitment to this forward looking city and has been a long-time member of Beachwood’s Chamber of Commerce. Therefore our office was excited to mentor the Beachwood High School Senior’s marketing class in a unique project.

As a well-regarded cosmetic and reconstructive plastic surgeon, Dr. Michelow has removed and reconstructed many skin cancers ranging from basal cell carcinoma to deadly melanomas. He is convinced that to ensure that you have healthy skin that will last a lifetime, skincare must begin early.

Teenagers must be made aware of the dangers of smoking, tanning booths and sunburn.

As a sponsor of Mrs. Jean’s Getz’s marketing class, Contemporary Cosmetic Surgery’s staff learned how teens think about their skin. The marketing class conducted focus groups with 55 teenagers ranging in age from 14 to 18 years old.

The findings:

Although teens hear the message that tanning can be dangerous to their skin, can lead to skin cancer and early aging later in life, they are not listening.

The majority of teens continued to visit tanning booths and to use sunscreen only on vacation.

In addition to conducting focus groups, the high schooler’s secondary research revealed that

Teens do what their friends do…

They offered an outstanding marketing campaign with a slogan – “Bold, Healthy Skin for Life.”

The class will be presenting their project to the Beachwood School Board, on April 11, 2011.

Contact Contemporary Cosmetic Surgery: Office 216-595-6800

===###===

Paying it forward by giving back

Contemporary Cosmetic Surgery partners with

Beachwood High School to educate

the future generation about

skincare and the dangers of sun damage.

Help us contribute to a highly worthwhile educational cause.

How fortunate can one be, having a Plastic Surgery practice in a city with an
outstanding school district such as Beachwood City Schools.

The Beachwood High Schools’ marketing program taught by Jean Getz is a fine example
of an educational experience that contributes to the district’s glowing reputation.

The popular marketing class draws high school students from Beachwood, Chagrin Falls
and West Geauga. Acting as both a marketing and an advertising agency, students are
able to obtain first hand, real-life experience by providing solutions to area
businesses. Students who show interest in marketing are selected to participate in the class. As
a team, they choose the company for which they would like to perform research and
develop a marketing plan.

I am honored to announce the class has chosen Contemporary Cosmetic Surgery and our
products for their current research and promotion develop program..
At an introductory meeting with the students last week, we proposed the following
challenges:

1. How do we promote healthy skincare habits and the use of sunscreen to teens
   and young adults?
2. How do we get the word out that melanoma is the second most common cancer
   affecting teens? Protecting the skin with sunscreen is a simple and effective means
   of preventing Melanoma.
3. Acne is a teens nemesis. How can a practitioner educate teens about the
   management of a serious condition that may lead to scarring,
   disfigurement and personal embarrassment.

We are looking forward to the recommendations this bright group of teenagers will
provide. Their findings will be presented at a Deca (marketing) in Orlando, Florida.

In exchange for their hard work, Contemporary Cosmetic Surgery will make a
contribution to the program.

You too can be a part of this worthwhile educational cause.

Visit our office for any skincare, Botulinum toxin or dermal filler service and a portion of the proceeds will be donated to Beachwood High School.

This promotion will continue until the end of the semester when the Beachwood High School marketing program ends.

Call 216.595.6800 to join us in this exciting venture that will help young people
maintain the “health and beauty of their skin” for a lifetime.

Bryan J. Michelow, MD, FACS.

Office: 216.595.6800

http://www.drmichelow.com/

Peels, Microdermabrasion and Dermaplaning: Non invasive exfoliation

Techniques to combat the bad and ugly - and - make your skin feel good.

There are numerous non-invasive ways to exfoliate the skin ranging from a simple scrub at home to microdermabrasion an in-office procdure with no downtime. Dr. Michelow offers three techniques to slough off dead skin cells to promote collagen production, eliminate fine lines and wrinkles and addres acne. These techniques are microdermabrasion, peels and
dermaplaning.

While all three techniques offer glowing results, they address different skin conditions. Dr. Michelow's expert estheticians
will evaluate your skin and discuss your goals and then recommend techniques that will work best for you. While improvement in your skin's appearance may be immediate, you may acheive the most optimal results with a series of treatments and of course a proper skincare program at home.

Microdermabrasion: Dr. Michelow's estheticians offers crystal free mechanical microdermabrasion. A stainless diamond tipped steel wand is gently glides over your skin. Gentle suction draws up dead skin cells and polishes the skin. Our red light therapy included with treatment stimulates collagen production and is anti-bacterial to promote healing. There is no down time and no pain. Most clients experience a pleasant "tingle." This quick "lunchtime" procedure will leave your skin glowing. Service is finished with an application of sunscreen. There is little to any redness. There are many benefits to microdermabrasion.

Microdermabrasion can addresss stage one acne (black heads and comedones),
hyperpigmentation in clients of any color, signs of aging and photo damage and can treat minor and superficial scars.

Dermaplaning: May only be performed in a physicians office. A trained esthetician will slough off dead skin cells with a stainless razor tipped tool. It is appropriate for all patients beginning in the late 20s. Dermaplaning encourages the production of new cells, assists with the absoption of skincare products, removes minor wrinkles and improves skin texture.
It is effective with acne scaring. May be performed on clients of any skin of any color.

Mild Peels: Alphahydroxy acids (AHAs), such as glycolic, lactic, or fruit acids are the mildest of the peel formulas and produce light peels. These types of peels can provide smoother, brighter-looking skin for people who can't spare the time to recover from a phenol or TCA peel. AHA peels may be used to treat fine wrinkling, areas of dryness, uneven pigmentation and
acne. Various concentrations of an AHA may be applied weekly or at longer intervals to obtain the best result. Your doctor will make this decision during your consultation and as the treatment proceeds. An alphahydroxy acid, such as glycolic acid, can also be mixed with a facial wash or cream in lesser concentrations as part of a daily skin-care regimen to improve the
skin's texture.

For more details, call Gena, Karli or Bryan at 216-595-6800

===###===